15 Digital Marketing Options to Boost Your Business

15 Digital Marketing Options to Boost Your Business

Digital marketing is the process of creating, managing, and executing a marketing program that uses electronic media to reach consumers. There are many different digital marketing options available to businesses of all sizes. No matter the size and volume of the business, digital marketing is very beneficial comparatively to any traditional marketing technique. This article provides a brief overview of 15 digital marketing options and their corresponding benefits.

Digital Marketing Options to Boost Your Business

1. Your Business Website

Website is the first step in digital marketing. Creating a website that represents your brand, services and/or products is very important. Your website should present all about you and business effectively. It is a good idea to keep the website updated with the latest and relevant industry content, news, info etc. When you create a good website, you create a valuable and useful digital asset for your own business. You attract visitors and convert them to clients naturally. There are some opinions that website is not a required part of digital marketing but I tend to differ. For me, it is the most important and foremost requirement. The reason is simple. The business website is your only primary, permanent digital asset whereas all else is supportive, secondary asset.

There are a few key things to keep in mind when designing a website for your business. First, make sure that your site is mobile friendly – over half of all internet traffic now comes from mobile devices. Second, make sure that your site is easy to navigate and user-friendly. Third, make sure that it’s well-branded with your company logo and colors. Fourth, Check that the website visitors are able to easily use the website to contact you. (Chat, contact form, phone etc.)

2. Social Media Posting and Promoting

It allows you to connect with customers and followers online, build relationships, and drive traffic back to your site.

Social media has undeniably changed the way businesses connect with customers and followers. It allows businesses to build relationships with potential and current customers by providing a platform for two-way communication. Social media also enables businesses to share content that can help educate and inform followers, creating brand advocates.

Working with social media is an important part of any business. There are many different social media platforms to work with, and each one has its own benefits. The top five social media to work with are Google Business Profile (GMB), Facebook, Instagram, LinkedIn, and Twitter. Top video platform is YouTube.

We are not going into details of each and every social media in this article but suggesting you eight powerful tips. First, always try to book a common business name on different social media platforms. It serves a great purpose to have the same name on all the social media platforms. When the name is different on different platforms, the search results are not in your favor. Second, ensure to have same main image (banner image) on all the social media accounts. Third, don’t create more than one account for the same business on one social platform. This will divide your audience. Fourth, keep your business info (such as website, email, phone, hours, description etc.) consistent on all the social platforms. Fifth, keep posting the relevant content frequently. Sixth, respond to enquiries promptly. Seven, don’t break any social media posting rule or they will suspend your accounts without notice. Eight, make sure you have a system to record and nurture social media leads.

3. Local SEO Management

Local SEO is one of the most effective ways to drive organic traffic to your website. Local SEO involves a combination of technical and creative work. It requires a thorough understanding of digital marketing, search engine optimization practices and other online advertising tools, such as citation management. A good chunk of local SEO is done on the Google My Business page. Some quick tips are; always use your current logo, operating hours and services/products information. Keep it information rich. Always keep NAP updated. (NAP = Name, Address Phone). Audit monthly to find and resolve any gaps. Manage local citation through a company that provides good services. We are happy to offer Local SEO Management as a standalone service for your business if that helps you.

4. Email Marketing

Email marketing is a wonderful tool but is very underrated only due to one reason, SPAM! We suggest you always build your email list if you really want to make money with digital marketing. Most people think email marketing is just blasting a message to a bunch of people you don’t know. That’s not email marketing, that’s spamming. Email marketing is all about building relationships with your subscribers and providing valuable content to them. The targeted list building with first name, last name, busines email, business phone, business type and website address can help you increase your sales on demand! Here are some quick tips. Ensure you are creating a targeted niche list, always have an unsubscribe button, always follow ant-spam laws/regulations, add best value you can for your subscribers and use a software that can offer easy ways of email marketing with landing pages, stats and link tracking. Our CRM offers all this and much more so if you are curious, check it out here.

5. Text Marketing

Text marketing is a great way to reach your customers and keep them informed about your business. You can use text marketing to send out specials, discounts, and other information about your business. You can also use text marketing to remind customers about upcoming appointments, events or sales or other specific occasions.

You can also send messages in response to customer queries. No matter why you are using the text message marketing, always have a STOP option for your subscribers, add value and be specific. Use automation to send text messages for generic requirements such as an appointment confirmation or cancellation or reschedule. If you are looking for an automation text software program, our CRM does that. Here is the full list of what you can do with our CRM.

6. SEO

Search engine optimization (SEO) is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. There are a number of techniques that can be used to improve the ranking, including optimizing the website content, using keywords in the titles and metatags, and submitting the website to directories. These techniques are primarily divided into three types; on-page SEO, off-page SEO and technical SEO. Is it useful? Absolutely! Is it a short term lead generation strategy? No! SEO is one of the most important long terms strategies to make your business profitable! Plan it well and you may not need any other business promotion strategy to continuously get new leads. Read more about three types of SEO.

We are very proud to offer all three types of SEO to our clients with unmatched, professional services. More about our SEO services here.

7. PPC

PPC, or pay-per-click, is a form of online advertising that allows businesses to place ads on search engines and other websites. When a user clicks on the ad, the business pays the host website for the click. PPC is often used to generate leads or sales for a business. This is the short terms lead generation strategy and if done right, it will bring in immediate leads for your business. You can run PPC ads on any search engine but the dominating one is Google. You can run ads on social media that are not pay-per-click but are budget centered. We offer PPC services and social media ad management services to our clients. Contact us for your needs.

8. Video Courses

Since the early days of the Internet, people have been sharing their knowledge by creating video courses. These days, there are many platforms available making it easier than ever for anyone to create and sell a video course. Are you an expert in what you do? Create a video course and sell! There are plenty of benefits to doing so. For one, video courses can help you build your brand and reach new audiences. They can also help you make money by selling online courses. But before you create your first video course, there are a few things you need to know such as how to record, what topics to choose, where to host, how to give access to paid courses. etc. Our CRM can cover very well about all the requirements to successfully market a video course. Want a demo? Contact us through our home page form or book an appointment on contact page.

9. Infographics

Infographics is essentially a method of expressing information via graphics. With this idea of sharing information with graphics, people have been using infographics to communicate complex information quickly and effectively. An infographic is a visual representation of data or information, and they can be used to illustrate anything from the history of the internet to the human body. Infographics are especially popular on social media, where they can be used to share statistics, trends, and insights in an easily digestible format.

Despite their popularity, many people still don’t know how to create an effective infographic. If you’re thinking about creating one yourself, here are a few tips:

Start with a clear goal in mind. Know your audience, what do you want your infographic to achieve, choose data that is interesting and relevant to your audience, make sure your data is accurate and well-sourced. there are many third parties that can help you design good infographics. The most commonly used is Canva.

10. Ebooks

Are ebooks really the future of reading? This is a question that has been debated for years, and there is no clear answer. Some people believe that physical books will always be around, while others think that ebooks are the way of the future. There are pros and cons to both sides of the argument.

On one hand, physical books have a certain charm that electronic books cannot replicate. They are easier to hold and turn pages in, and many people enjoy the experience of reading a book in its original form. Additionally, some people believe that electronic books can cause eye strain and other health problems.

On the other hand, ebooks are cheaper than physical books, they take up less space, and they can be easily accessed online. They also allow readers to adjust font size and lighting, which can be helpful for those with vision problems.

To use an ebook for marketing, know your expertise, research the gaps you might have, prepare an outline, list up the chapters, ensure to have a right start, useful content and call for action ending. Add enormous value because without it, it will do no good to you. Once you have your raw content ready, yon can use Canva to give it a real face and design. Once the design is ready, use all your marketing channels to offer it free or at any value you deem right.

11. Targeted Articles

Targeted content is an effective way to improve website visibility and attract potential customers. By creating targeted articles that focus on specific keywords or phrases, businesses can increase their website’s ranking on search engines and improve their chances of being found by potential customers. Additionally, well-crafted targeted articles can help to build brand awareness and create a strong online presence for businesses. If you are writing for search engine, do not write shallow content or an article that is less than 1000 words. Provide as much value as you can. We provide completely researched unique articles on any niche. Contact us for your targeted articles need.

12. Webinars

Webinars are a great way to share and learn new information and stay up-to-date on topics that are important to you. They help you build strong relationships with your clients. They can also help you build relationships with other professionals in your field. Webinars can be live or recorded, and they typically last for an hour or less. A live webinar is certainly a great and different way to have real-time directly engaging audience whereas in all other marketing strategies such as email or text or PPC marketing, the audience engages at a delay. We suggest to offer a good deal at the end of a webinar to produce some immediate sales.

13. Reviews

Reviews are very valuable to any business. Many times, reviews can be deal maker or deal breaker! We surely suggest to gather reviews from your clients and be thankful to them for that. If possible, get the video reviews and show those on front page of your website. You can also post your review pictures on your business social media accounts. Review marketing is a very powerful tool yet underutilized so if you can use it, you certainly have an edge over your competition.

How to manage the review requests? Our CRM can do it for you. Contact us to know more.

14. Influencer Marketing

In recent years, the term “influencer marketing” has become increasingly popular. So, what is it? Influencer marketing is a form of marketing that focuses on using key individuals – called influencers – to promote a product or service. These influencers can be anyone from celebrities to social media stars to regular people with a large following online.

Why is it so popular? Because it works! Studies have shown that when done correctly, influencer marketing can be incredibly effective in driving traffic and sales. In fact, some brands report that up to 80% of their total sales come from influencer marketing campaigns.

One of the benefits of influencer marketing is that it allows companies to target specific audiences. For example, if a company sells health and fitness products, it might work with fitness bloggers who have large followings to promote its products. This way, the company can reach people who are interested in health and fitness products and who might be more likely to buy them.

Another benefit of influencer marketing is that it’s often more effective than traditional advertising methods.

So, get some research done, find your niche and influencer, cultivate a relation, formulate a deal and get to work!

15. Podcast Marketing

There’s a good chance you’ve heard the term “podcast” before, but what exactly is it? In short, a podcast is an episodic series of digital audio files that can be streamed or downloaded from the Internet. But that’s just the basics. Podcasting has become a powerful marketing tool because it’s a great way to connect with your audience on a more personal level. Unlike other forms of content marketing, podcasts allow you to build relationships with potential and current customers by sharing insights, tips, advice, and more in an engaging and entertaining way. You might need to find resources and learn the key strategies, tools, and tactics that can help you create engaging podcasts that deliver value while driving sales and leads. Once you have learned, you know how to tune them effectively for your and your audience’s best interest! Let your podcast be on a few directories such as Apple, Google, Spotify, Stitcher etc. Check the value proposition, keep adding more value for your audience and see your business grow!

Conclusion

In conclusion, digital marketing is a great way to reach clients/customers. There are many different options available, so businesses can find the perfect way to reach their target audience. With the right strategy, digital marketing can be an incredibly powerful tool for businesses of all sizes.

Whatever digital marketing strategies you are using, think it from start, through the process and up to the end. A simple question is how to ensure that you are not missing on any incoming leads and all incoming leads are taken care of in a timely manner? Answer is; use CRM and automate the process. Our CRM can do it for you. Contact us and we will be more than happy to give you precise information.

At the end, we will love to bring a single liner to you attention. Make sure that all your digital marketing plans are suitable for mobile use, are geared towards voice search and to use the retargeting strategy for each possible digital marketing campaign.

Leave a Reply

Your email address will not be published.