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Starting a website or webpage project is a significant commitment for the person or organization undertaking the project. When creating a website, everyone has a vision of what they want to communicate and how they want to accomplish it. Though you may not have a precise vision of what the final product should look like, a vague idea of the elements that must be included is essential to have.
This holds especially true if you choose to employ the services of a professional website designer. You may have an entirely different vision of your website than your designer may envision when a project is assigned to them. As such, it is essential to communicate with them before starting a project and clarify the following things:
Budget is the foremost thing that you would want to clarify with the web designer so that they do not input any work which would cost more than what you can pay. This also means they will share ideas of possible designs that fit your budget.
The purpose of the website needs to be clarified next. The purpose would entail everything ranging from the information to its interpretation. For example, you have a piece of information that you wish your website to put forward. There are 10 different ways in which that information can be placed on the website, and each would impress the public differently.
This also includes an essential aspect of information placement. There will be some information that you want front and center on your website. Something that you want the audience to focus on. There would also be some information that is important but can be placed on the side. It is thus vital to tell your designer what you intend to achieve with the website.
The website design should represent the brand’s style or identity. Every brand has a different style that is entirely unique to it. Website designing offers an opportunity to showcase that style completely and authentically.
Who is the website trying to attract? Are they shoppers? Pet owners? Patients of certain illnesses? A teenage demographic? Job hunters? Know who the website is aiming to target and create the website design such that the target audience can connect to it and relate with it. This would also include the kind and tone of the content that you use on the website.
A color palette quickly becomes a brand’s identity. Facebook’s blue and white, Whatsapp’s green and white, and Google’s primary colors have all become distinct identities of these brands. Colors play an essential role in keeping your brand identifiable to the people, and that is precisely what you want. Choose colors and combinations which you want to represent your brand.
Every project needs to have a deadline to have a positive approach. Without a deadline, it is easier to dilly dally any project. Giving a deadline that is realistic for the web designer to accomplish. Discuss your goals and ask your designer what the quickest possible time for them to design the website is. A hanging deadline would also enable you to be more proactive with follow-ups and quality checks from time to time.
Website design can be a time-consuming process. However, once you have a website ready to go that represents your brand correctly, you will also achieve great success in your ventures. It is essential to be flexible to new ideas as the website designer brings creative concepts; however, it is also essential to ensure that your vision is not being wavered from. So conduct a little research and discuss all these details before hiring a designer.
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