On-page Search Engine Optimization is the practice of optimizing web page content for search engines and users. It helps to improve a website’s search engine rankings and earn organic traffic.
Why is On-Page Search Engine Optimization important?
On-Page SEO is important because it helps search engines understand your website and identify whether it’s relevant to the searcher’s query. If you put effort into off-page SEO without doing on-page SEO, you will obtain ZERO results from it. Search engines want users to be happy when a user visits websites. Search engines check bounce rates, engagement time and many more things on your page.
Steps to improve on-page optimization
Paying close attention to these areas will help improve content and increase your ranking, traffic, and conversations.
1. Title Tag
The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue of the website content. Search Engines show them as clickable text in the search results. The title tag has a direct impact on organic ranking. Missing, duplicated or poorly written title tags may have a negative effect on the search result rankings. This tag contains a single line description of the page.
2. Description Tag
The Meta description is one of the important tags for SEO. Meta description and meta tags provide a quick summary of the page. The description tag often contains information in 2-3 lines of the page. Search engines display this tag text in the search result, ultimately leading help the web page to rank higher in the search result and click-through rate.
3. Header Tags
There are a total of 6 numbers HTML header tags. H1 to H6 prioritize the contents and heading. The H1 tag is used for the main heading of the website. H1 tag is the second most important tag after the title tag. Heading tags are used to structure the content of the articles. Use the paragraph tag after each heading tag. The header and paragraph tag helps the content and makes it easier for visitors to view. Using keywords in the heading can be beneficial in the search engine’s search result.
4. Keyword Cannibalization
The more pages you write with similar content, the better rank in a search result! Right? No, this is absolutely wrong. Using the same content on all the pages can cause “Keyword Cannibalization”. This will negatively effect your search engine optimization effort. You are competing with your own pages. Identify and remove keyword cannibalization.
5. Image optimization
Images speak a thousand words. It is always a good idea to add images to the website, images are appealing and enjoyable. However, image resolution plays a vital role in website loading speed. If the image is not properly resized, Websites become slow compared to competitor websites, resulting in a mediocre user experience and inversing the desired effect on SEO rankings.
6. SEO Writing
SEO Writing is writing content for Search engines as well as for website visitors. Content writing is not used for filling the gaps between the keywords that you’re targetting. When writing high-quality content for the visitors, it must be informative and meaningful with the title of the page.
7. Content Audit
A content audit aids in keeping your page or article updated with the latest information. Do not ignore content audit strategy.
8. Headlines of the Articles
Everyone wants their website to rank at the top of the search results. One of the crucial factors affecting search ranking are headlines. Writing a powerful and tempting headline will make visitors engage with the content, and this increases the page engagement time. Search engines will note that the website has some interesting data that visitors are looking for and promote website ranking in the search results.
9. Mobile-Friendly and User Friendly
Search engine algorithms are getting powerful, they can detect whether your website is mobile responsive. They’re able to distinguish if the font of the website is easy to read, and if the images combined with the text are pleasing. It is highly recommended to design website in a user friendly manner. There are more mobile users than big screen device users who visit websites, so it is advisable to ensure the website is mobile compatible.
10. User Engagement
The prior points are useless if website pages have a high bounce rate. A high bounce rate may destroy your page rank. Designing the flow of the page to be more interactable and interesting to visitors is key to reduce the bounce rate of the website.