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Clients must look beyond a mere website address when picking a domain for their sites. A domain name will become the core element of a brand for years to come. Before registering a domain name, it’s important to perform the research beforehand to ensure it meets a customer’s needs over the long haul.
Here are 10 tips to consider before you purchase a domain name.
Branding a website can have an impact on its future success, but what constitutes a good domain is worthy of discussion. The important factors are outlined below:
Now, Let’s talk about ideal domain names. We can segregate domain name characteristics in 4 ways:
Make a list of competitors and analyze their domain names. Find out any type of keyword they are using before the domain extension. For example, you are a roofing contractor then check the competitors’ domain names that they are using roofing or roofer or any other specific words in it.
After checking the competitor’s domain name, shortlist your domain names. Search these names on social media. If someone has already grabbed these names then don’t go for it. Ideally social media profile and domain name match in order to create a stronger brand. Visitors will feel more confident believing your products and services online, and they will have more credibility as you refer in detail to the quality content you’re creating.
Now after researching social media marketing, your domain name list will be narrow. Now it is time to check the domain history. Despite the fact that you’re getting (what you think is) a new domain name, it’s well worth it to inspect this site regardless. In some cases, the domain name you’ve attempted to register could have been registered in the past, but then abandoned.
There are several methods you can use to look up the domain name history.
Contact us or book a free consultation to get help on selecting and registering domain names. We are happy to serve you. You can also register your domain name on our sister website.
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