If you’re looking to take your website and CRM to the next level, then integration is the way to go. The integration will allow you to sync customer and products data between your website and CRM without any manual rework. This provides you with an opportunity to transform your website into a marketing tool rather than just a one-way platform for information gathering.
Benefits of integrating website and CRM
Many businesses are still stuck in the old paradigm of websites as passive platforms for disseminating information.
A CRM (customer relationship management) system is only as effective as the data it receives. Many businesses aren’t entirely caught up with all the benefits of having their sales website paired with their CRM. Not being aware of the benefits they could have experienced by doing so.
Integrating two or more systems will help your business deliver more value to customers, improve your time management, and enhance your profits. We outline the advantages of CRM website link integration.
1. Customer get a better experience
Every company’s goal is to satisfy customers. Leading companies focus on customer satisfaction. They know delivering value to customers is as valuable as what it offers.
When the company’s focus shifted to the customer, marketers saw that experience was the company’s most exciting opportunity. The customer’s experience is the company’s most intriguing opportunity for marketing and brand development.
CRM provides you with facts on your customers so you are more likely to actively engage with prospects about their needs. When you integrate your website and CRM together, you can provide an enhanced user experience for your clients. You can offer them features that are not available in one system alone.
An optimal experience for a business’s customers is much easier when it’s a startup business. With customers’ interest growing and the company dealing with more inquiries, it becomes hard to meet demand.
2. Reduce boring repeated works
By integrating a website with CRM you will get auto sync all the customers’ and products’ data in one place. This synchronization with two different systems website and CRM helps you always up to date customers and products details.
You will save lots of time by doing manual boring and time-consuming data entries. You can use this time for some productive work.
3. Manage single data source
Integration of website and CRM system will save all information in one place. Your team gets faster and more streamlined by saving the time that you would have spent switching between different systems to view important information.
Furthermore, there are no human-derived manual activities implemented in the data entry process; therefore, there is no chance of mistakes and redundant records being created. There is no chance of errors while feeding the data.
Since all data is in one place, you can easily create a report from it. An in-built CRM report shows a broad view for your further planning to grow your business.
4. Quick response to your sales leads
Nowadays a website is one of the primary places, where you receive the majority of sales leads. Websites with proper digital marketing campaigns generate lots of traffic and you need dedicated staff for it. A CRM system will help you streamline and automate the responses.
A properly implemented CRM system helps the sales and marketing team to convert leads into sales.
5. Better planning for future customer
From the website, customers can create and update their profile information which is almost full and accurate details. You can get benefit from this customers details. The major benefit of CRM is to predict what customers are going to purchase in near future. What types of products are they consuming? Such product and requirement details may play a critical role in new product launches.
CRM data will allow you to manage your marketing campaigns more effectively. By defining the target market, CRM data will assist you with your marketing and advertising efforts and enhance their effectiveness considerably. Integration of a CRM to your website helps you accumulate a complete picture of your customers, from the start of an inquiry to the end of the sale. You can make the sales lead pipe report very easily. From the first inquiry to the google my business review, you get a complete picture of every one of your sales.
In conclusion, CRM software and Website integration help you in many ways. The integration system helps you to manage email marketing, landing page, customers’ details, sales, and marketing reports, call tracking, appointment booking, and lots of valuable sales processes. Contact us to arrange a CRM and website integration demo for you.